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Hit is a carbonated fruit-flavored soft drink brand owned by The Coca-Cola Company that is available in Venezuela, and is sold as the Venezuelan counterpart to Coca-Cola's existing Fanta brand.

History

Hit was first introduced in 1956 by Grupo Cisneros' beverage division, who at the time was known as the bottler of Pepsi products in the country. The venture was later renamed as Hit de Venezuela.

In August 1996, Coca-Cola announced a new joint-venture with Grupo Cisneros called Emboutelladoras Coca-Cola y Hit de Venezuela, completely pulling Pepsi out of the Venezuelan market. During the formation of the new joint-venture, Coca-Cola purchased the Hit, Chinotto and Frescolita brands from Grupo.

On May 13, 1997, it was announced that Panamerican Beverages Inc., Coca-Cola's Latin-American distributor, had fully purchased the Emboutelladoras Coca-Cola y Hit de Venezuela joint-venture outright for $1.01 billion. Coca-Cola later discontinued Fanta in the country and rebranded Hit into the Venezuelan counterpart to Fanta.

Products

Current

• Hit Apple (Manzanita in Spanish, literally "Little Apple")
• Hit Grape (Uva in Spanish)
• Hit Orange (Naranja in Spanish)
• Hit Kolita (mix of tutti-frutti, vanillin and chewing gum)
• Hit Pineapple (Piña in Spanish)

Discontinued

• Hit Passion Fruit (Parchita in Spanish)
• Hit Tangerine (Mandarina in Spanish)
• Hit Guarana (renamed as Senzao)
• Hit Grapefruit (Toronja in Spanish, renamed Quatro)

v t e The Coca-Cola Company
Brands	Soft drinks A&W Root Beer (Canada only) Ambasa Ameyal Barq's Beat Beverly Bjäre Julmust Blue Sky Cannings Coca-Cola Fanta Frutee Hit Icy Kist Royal Tropical Fioravanti Fresca Fruktime Frutonic Guaraná Jesus Inca Kola Iron Brew Joya Kia-Ora Kinley Kola Inglesa Krest Kuat Lemon & Paeroa Lift Mare Rosso Mello Yello Mezzo Mix Moxie Nordic Mist Northern Neck Ginger Ale OK Soda Pibb Xtra Portello Quatro Quwat Jabal Ramblin' Root Beer RimZim Red Flash Santiba Sarsi Seagram's Senzao Smart Sparkle Sparletta Sprite Chinotto Stoney Surge Urge Tab Tanora Tiky Vault VegitaBeta Victoria Yoli Juices and teas Ayataka Capri-Sun Delaware Punch Enviga Far Coast Five Alive Fruitopia Frutonic Fuze Glaceau Gold Peak Hi-C Honest Tea Innocent Matte Leão Minute Maid Cappy Nestea Oasis Odwalla Qoo Peace Iced Tea Simply Beverages Sokenbicha Sparkle Tum-E Yummies VitaminWater Zico Sports drinks Aquarius Bodyarmor SuperDrink Powerade Monster Beverage (17.9% stake) BPM Energy Burn Formula 50 Full Throttle Live+ Monster Mother NOS RAC 124 Relentless Tab Energy Von Dutch Bottled water Abbey Well AdeS Arwa Aquarius Ciel Dasani Deep River Rock Malvern Water Smartwater Topo Chico Valpre Coffee-based Caribou Coffee Costa Coffee Dunkin' Donuts Georgia illy Dairy-based Fairlife Swerve Vio Purchased from Bisleri Citra Gold Spot Limca Thums Up Maaza
Joint ventures	Coca-Cola Beverages Africa (66.5%) Coca-Cola Europacific Partners (19.5%) Coca-Cola FEMSA (28%) Coca-Cola Hellenic (23.2%) Bambi (23.0%)
Former holdings	Beverage Partners Worldwide Coca-Cola Amatil Coca-Cola Enterprises Columbia Pictures TriStar Pictures
Legal	United States v. Forty Barrels and Twenty Kegs of Coca-Cola (1916) Escola v. Coca-Cola Bottling Co. (1944) Sinaltrainal v. Coca-Cola (2001) POM Wonderful v. Coca-Cola (2014)
Campaigns and slogans	Ashita Ga Arusa Coke Zero Facial Profiler Coming Together Country Sunshine H2NO Hey Kid, Catch! I'd like to buy the world a Coke The Lost Island of Alanna MagiCan Max Headroom Move to the Beat My Coke Rewards MyCoke Once Upon a Wheel Open Happiness Pepsi Invaders Coca-Cola polar bears The Polar Bears Share a Coke
Other	Coca-Cola buildings and structures Criticism of Coca-Cola Cocacolonization Coca-Cola Freestyle Cola wars Limca Book of Records One, Two, Three (1961 film)

References

1. "La Frescolita y los Frescolocos". Cuando era Chamo. 27 August 2007. Retrieved 7 February 2016.
2. Jose Enrique Arrioja (8 October 1996). "Pepsi se sale del guion y conjura la sombra de Chile". eluniversal.com. Retrieved 7 February 2016.
3. "La Frescolita y los Frescolocos". 27 August 2007.
4. "Mexico's Panamco Buys Coke Venture in Venezuela". Wall Street Journal. 13 May 1997.

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