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RimZim is a brand of masala (mixed spice) soda currently owned and marketed by Coca-Cola in India. The brand was originally part of Parle Bisleri since its launch in the 1980s and was sold to Coca-Cola along with Thums Up, Limca, Citra and Gold Spot to Coca-Cola in 1993. Apart from Thums Up and Limca, the rest of the Parle brands were withdrawn from the market by its new owners. In 2012, Coca-Cola announced that it was reviving RimZim for the North India market where it had a strong base when withdrawn.

References

1. "Bisleri to register Maaza brand in eastern Europe". The Hindu Business Line. 16 September 2008. Retrieved 15 August 2012.
2. "Southside story". The Hindu Business Line. 21 February 2002. Retrieved 15 August 2012.
3. "Coca-Cola to relaunch RimZim of '80s". The Times of India. 15 August 2012. Retrieved 15 August 2012.

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