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| Broadcast area | Visalia Metropolitan Area |
| Frequency | 98.9 MHz (HD Radio) |
| Branding | Soft Rock 98.9 |
| Programming | |
| Language(s) | English |
| Format | Adult contemporary |
| Subchannels | HD2: 80's hits "Lost 80s Hits" |
| Affiliations | |
| Ownership | |
| Owner |
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| Sister stations | KALZ, KBOS-FM, KCBL, KFBT, KFSO-FM, KHGE, KRDU, KRZR |
| History | |
| First air date | June 5, 1975; 49 years ago (1975-06-05) |
| Former call signs |
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| Call sign meaning | Soft rock |
| Technical information | |
| Licensing authority | FCC |
| Facility ID | 54560 |
| Class | B |
| ERP | 19,000 watts |
| HAAT | 250 meters (820 ft) |
| Transmitter coordinates | 36°38′11.80″N 118°56′33.6″W / 36.6366111°N 118.942667°W / 36.6366111; -118.942667 |
| Links | |
| Public license information | |
| Webcast |
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| Website | softrock989 |
KSOF (98.9 FM "Soft Rock 98.9") is a commercial radio station licensed to Dinuba, California, and serving the Visalia Metropolitan Area, owned by iHeartMedia, Inc. KSOF carries an adult contemporary radio format. Most of its programming is syndicated: "Valentine in the Morning" comes from co-owned KBIG Los Angeles, afternoon drive time is from John Tesh's "Intelligence for Your Life", and evenings feature the call-in and dedication show "Delilah." KSOF's studios and offices are located on Shaw Avenue in North Fresno.
KSOF has an effective radiated power (ERP) of 19,000 watts, its transmitter is off Pierce Valley Drive atop Eshom Point, in Badger, California. KSOF broadcasts in the HD Radio hybrid format; the station's HD2 subchannel plays 1980s music branded as "Lost 80s Hits", which can also be heard on iHeartRadio.
History
On June 5, 1975, the station signed on as KLTA. It was the FM counterpart of KRDU (1130 AM).
On October 26, 1983, the station changed its call sign to KOJY. On February 12, 1990, the station changed its call letters to KJOI. Then on October 17, 1997, it switched to the current KSOF.
In the mid-1970s through the early 1990s, the station had an easy listening format. In late 1990, the station switched to a soft adult contemporary format and was named "Lite FM". The station used the "Lite" name until October 1997, when it became "Soft Rock 98.9". In the early 2000s, KSOF moved into a mainstream AC direction.
In October 2008, former Portland, Oregon radio personality Teri Ann Schlesser became the midday DJ, music director and public service director. Formerly with the Nelson & Terry Show on KRSK, Schlesser replaced Kristen Kelley who moved on to program another radio station.
On the morning of October 27, 2011, morning hosts "Brady and Rose" (Mike Brady and Rose Ortega) were replaced by "Bronson and Christine" (Bob Bronson and Christine Nagy) from New York City sister station WLTW. In 2018, Schlesser moved into the morning drive time shift, the station's only live DJ.
References
- "Facility Technical Data for KSOF". Licensing and Management System. Federal Communications Commission.
- "KSOF Facility Record". United States Federal Communications Commission, audio division.
- Broadcasting Yearbook 1977 page C-19
- "KSOF Call Sign History". United States Federal Communications Commission, audio division.
External links
- Facility details for Facility ID 54560 (KSOF) in the FCC Licensing and Management System
- KSOF in Nielsen Audio's FM station database
- "History Cards for KSOF". Federal Communications Commission. (Guide to reading History Cards)
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