 | |
| Broadcast area | Hilton Head - Savannah metropolitan area |
|---|---|
| Frequency | 98.7 MHz |
| Branding | 98.7 The River |
| Programming | |
| Format | Adult contemporary |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| Sister stations | WAEV, WLVH, WQBT, WSOK, WTKS |
| History | |
| First air date | August 8, 1962; 62 years ago (1962-08-08) (as WBEU-FM) |
| Former call signs | WBEU-FM (1962–1981) WQLO (1981–1984) |
| Call sign meaning | Former branding in the early '90s as Kiss FM |
| Technical information | |
| Licensing authority | FCC |
| Facility ID | 67680 |
| Class | C1 |
| ERP | 100,000 watts |
| HAAT | 218 meters (715 ft) |
| Links | |
| Public license information | |
| Webcast | Listen Live |
| Website | 987theriver.iheart.com |
WYKZ (98.7 FM) is a commercial radio station licensed to Beaufort, South Carolina, serving Hilton Head and the Savannah metropolitan area. It airs an adult contemporary radio format, switching to Christmas music for much of November and December. It is owned by iHeartMedia with studios on Alfred Street in Savannah, Georgia. It uses the branding "98.7 The River". In the evening, WYKZ carries the nationally syndicated call-in and request show Delilah from co-owned Premiere Networks. On Saturday mornings, it airs The Ellen K Weekend Show.
WYKZ is a Class C1 FM station. It has an effective radiated power (ERP) of 100,000 watts, the maximum for most FM stations. The transmitter tower is near Sun City, South Carolina.
History
The station signed on the air on August 8, 1962; 62 years ago (1962-08-08). The original call sign was WBEU-FM. It was the sister station to WBEU 960 AM (now deleted). WBEU-AM-FM at first simulcast their programming. WBEU-FM later had a separate beautiful music format. But it was only powered at 16,000 watts, a fraction of its current output. And it used a short tower so the station primarily was heard only in Beaufort County.
The station started broadcasting from a taller tower with more power in the early 1980s. With the upgraded signal, it began targeting Savannah as soft adult contemporary WQLO "98.7 Lite FM". The station was known as "Kiss 98.7" for most of the 1980s before adopting its current name and call letters in the early 1990s. It also picked up the tempo to a more mainstream AC sound.
WQLO was owned by Capstar Media. Capstar later merged with Chancellor Media, which was acquired by San Antonio-based Clear Channel Communications in 2000. Clear Channel changed its name to iHeartMedia in 2014.
References
- "Facility Technical Data for WYKZ". Licensing and Management System. Federal Communications Commission.
- FCC.gov/WYKZ
- Broadcasting Yearbook 1977 page C-186. Retrieved Dec. 30, 2024.
- Broadcasting & Cable Yearbook 2010 page D-481. Retrieved Dec. 30, 2024.
External links
- 98.7 The River
- Facility details for Facility ID 67680 (WYKZ) in the FCC Licensing and Management System
- WYKZ in Nielsen Audio's FM station database
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| Adult Contemporary radio stations in the state of South Carolina | |
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32°19′44″N 80°56′16″W / 32.328806°N 80.937889°W / 32.328806; -80.937889
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