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Universum (company)

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Universum
Industryresearch, consulting
Founded1988
FounderLars-Henrik Molin
HeadquartersStockholm, Sweden
ParentStepstone
Websitehttps://universumglobal.com

Universum is a global research and advisory company specializing in employer branding. Part of the StepStone Group and Axel Springer family. The headquarters of the company is located in Stockholm, Sweden.

Universum surveys annually over 1 million students and professionals worldwide to determine what they expect from employers.

History

Universum was founded in 1988 in Stockholm, Sweden by Lars-Henrik Friis Molin who attended then Stockholm School of Economics.

In 1994, Universum launched the European Student Barometer, US Student Barometer — in 1996, and the Asian Student Barometer — in 1999.

In 2005, the company started consulting on Employer value proposition and acquired the next year the career website WetFeet, founded in 1994.

In 2009, it launched the World's Most Attractive Employers and in 2011, it acquired the career networking platform Doostang.

In 2015, Universum's surveys attracted more than 1 million respondents worldwide.

In May 2018, Universum was acquired by StepStone Group and Axel Springer Company for approximately SEK 500 million according to Dagens industri business newspaper.

In 2020, the company became a corporate member of ESOMAR.

References

  1. "The Companies Where Millennials Want to Work the Most". Bloomberg.com. 2015-06-24. Retrieved 2022-12-13.
  2. Mosley, Richard (2014-08-21). Employer Brand Management: Practical Lessons from the World's Leading Employers. John Wiley & Sons. ISBN 978-1-118-89851-2.
  3. "StepStone completes the acquisition of Universum, the global pioneer of data-driven employer branding services". www.axelspringer.com. Retrieved 2022-12-13.
  4. Sponheuer, Birgit (2010-01-27). Employer Branding als Bestandteil einer ganzheitlichen Markenführung (in German). Springer-Verlag. ISBN 978-3-8349-1922-9.
  5. Kiersz, Andy. "Gen Z business students say these are the 50 best global companies for diversity and inclusion". Business Insider. Retrieved 2022-12-13.
  6. Vasel, Kathryn (2019-10-04). "Where tomorrow's graduates want to work | CNN Business". CNN. Retrieved 2022-12-13.
  7. Hoff, Madison. "The 30 companies information technology students around the world most want to work for". Business Insider. Retrieved 2022-12-13.
  8. Kumar, Shiny Kochummen & K. S. Suresh (2022-05-13). EMPLOYER BRANDING FOR THE IT AND IT ENABLED SERVICE INDUSTRY. Ashok Yakkaldevi. ISBN 978-1-4357-6519-1.
  9. "Universum köps upp av europeiska mediejätten Axel Springer". Mynewsdesk (in Swedish). Retrieved 2022-12-13.
  10. "Han är den tredje investeraren i Thomas Peterssohns nya bolag". www.dagensmedia.se (in Swedish). Retrieved 2022-12-13.
  11. LundinText, Kim (2018-05-07). "Svenska Universum säljs till tysk mediejätte för en halv miljard". Dagens industri (in Swedish). Retrieved 2022-12-13.
  12. Hoff, Madison. "The 20 employers business students most want to work for". Business Insider. Retrieved 2022-12-13.
  13. Mullen, Jethro (2016-10-10). "Where students in Asia most want to work". CNNMoney. Retrieved 2022-12-13.
  14. Petroff, Alanna (2014-05-21). "Where European business and engineering students dream of working after graduation". CNNMoney. Retrieved 2022-12-13.
  15. Forside, Publisert | Oppdatert 25 02 2022 |. "Kampen om de beste hodene - ledernytt.no". www.ledernytt.no (in Norwegian). Retrieved 2022-12-13.{{cite web}}: CS1 maint: numeric names: authors list (link)
  16. Mosley, Richard (2016-10-11). "How the Best Global Employers Convince Workers to Join and Stay". Harvard Business Review. ISSN 0017-8012. Retrieved 2022-12-13.
  17. JPMorgan 2008. WETFEET, INC. ISBN 978-1-58207-807-6.
  18. WetFeet (2009). Bain and Company. WETFEET, INC. ISBN 978-1-58207-884-7.
  19. "Google Is No Longer the Most Attractive Employer Globally for Business Students". Observer. 2022-11-02. Retrieved 2022-12-13.
  20. "The World's Top 50 Most Attractive Employers - 2009 (Universum) | Ranking The Brands". www.rankingthebrands.com. Retrieved 2022-12-13.
  21. Ziegler, Tom (2017-06-30). "World's Top Employers for New Grads". CNNMoney. Retrieved 2022-12-13.
  22. Miller-Merrell, Jessica (2011-07-14). "THE UNIVERSUM CORPORATE GROUP ACQUIRES DOOSTANG, THE LEADING GLOBAL CAREER NETWORK FOR YOUNG PROFESSIONALS". Workology. Retrieved 2022-12-13.
  23. "World's Most Attractive Employers 2021" (PDF). Alumni-Clubs. 2021.
  24. "Svenska Universum säljs till tysk mediejätte". Realtid (in Swedish). Retrieved 2022-12-13.
  25. "StepStone completes the acquisition of Universum, the global pioneer of data-driven employer branding services". www.axelspringer.com. Retrieved 2022-12-13.
  26. "Universum Communications Sweden AB – Market Research Company in Sweden". directory.esomar.org. Retrieved 2022-12-13.
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