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The station was first licensed in 1949 as WNAW in North Adams, Massachusetts. In 1956, it moved to Great Barrington as WSBS; this incarnation first signed on December 24, 1956. For most of its history, WSBS was a daytimer, required to go off the air at sunset. Through the 1950s, 1960s, 1970s and 1980s, WSBS broadcast a middle of the road format, with local news and sports prominent on its schedule. By the 1990s, the music had moved to an adult contemporary playlist.
In August 2013, Gamma Broadcasting reached a deal to sell its Berkshire County radio stations, including WSBS, to Reed Miami Holdings; the sale was canceled on December 30, 2013. In October 2016, Gamma agreed to sell its stations to Galaxy Communications; that sale also fell through, and in 2017 the stations were acquired by Townsquare Media.
Technical information
WSBS transmits 2,700 watts daytime with a Marconi 1959 series-fed 1⁄4-wave tower. The primary transmitter is a Harris SX2.5, and a backup Gates 250GY. The nighttime transmitter is an LPB.
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