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'''Vio''' is a beverage by ]. It is milk with carbonated water. The flavors are Citrus Burst, Peach Mango, Very Berry, and Tropical Colada.<ref>{{cite news|last1=Meikle|first1=James|title=Coca-Cola trials sweet, fizzy, milky 'vibrancy' drink in three US cities|url=https://www.theguardian.com/business/2009/jul/27/coca-cola-carbonated-milk-drink|accessdate=2017-09-11|work=]|date=2009-07-27}}</ref> '''Vio''' is a beverage produced by ] consisting of milk with flavored carbonated water. The flavors are Citrus Burst, Peach Mango, Very Berry, and Tropical Colada.<ref>{{cite news|last1=Meikle|first1=James|title=Coca-Cola trials sweet, fizzy, milky 'vibrancy' drink in three US cities|url=https://www.theguardian.com/business/2009/jul/27/coca-cola-carbonated-milk-drink|accessdate=2017-09-11|work=]|date=2009-07-27}}</ref>


The drink was test marketed in the ] market on 2009, but The Coca-Cola Company had a similar product, sold in ] in called ].<ref>{{cite news|last1=Bonisteel|first1=Sara|title=Vio -- A New Fizzy Milk Drink from Coca-Cola|url=https://web.archive.org/web/20090801085503/http://www.slashfood.com/2009/07/28/vio-a-new-fizzy-milk-drink-from-coca-cola|accessdate=2017-09-11|work=Slashfood|publisher=]|date=2009-07-28|archiveurl=https://web.archive.org/web/20090801085503/http://www.slashfood.com/2009/07/28/vio-a-new-fizzy-milk-drink-from-coca-cola|archivedate=2009-08-01}}</ref> As of 2010 it was produced in limited quantities.<ref name="Time50">{{cite news|last1=Fletcher|first1=Dan|title=Vio - The 50 Worst Inventions|url=http://content.time.com/time/specials/packages/article/0,28804,1991915_1991909_1991913,00.html|accessdate=2017-09-11|work=]|date=2010-05-27}}</ref>In 2016, Coca-Cola India launched a flavored milk product (non-carbonated) also named ]. The drink was tested on the ] market in 2009 but failed to find broad appeal although as of 2010 it was still produced in limited quantities.<ref name="Time50">{{cite news|last1=Fletcher|first1=Dan|title=Vio - The 50 Worst Inventions|url=http://content.time.com/time/specials/packages/article/0,28804,1991915_1991909_1991913,00.html|accessdate=2017-09-11|work=]|date=2010-05-27}}</ref> In 2016, Coca-Cola India launched a non-carbonated flavored milk product also named ].<ref>{{cite web |url=https://www.coca-colaindia.com/newsroom/coca-cola-india-launches-ready-drink-flavoured-milk-offering-vio-bangalore# |title=Coca-Cola India launches Ready-To-Drink flavoured milk offering-VIO |author=<!--Not stated--> |date=2016-02-04 |website=coca-colaindia.com |publisher= |access-date=2018-09-16 |quote=}}</ref> The Coca-Cola Company sells a similar product in ] called ].<ref>{{cite news|last1=Bonisteel|first1=Sara|title=Vio -- A New Fizzy Milk Drink from Coca-Cola|url=https://web.archive.org/web/20090801085503/http://www.slashfood.com/2009/07/28/vio-a-new-fizzy-milk-drink-from-coca-cola|accessdate=2017-09-11|work=Slashfood|publisher=]|date=2009-07-28|archiveurl=https://web.archive.org/web/20090801085503/http://www.slashfood.com/2009/07/28/vio-a-new-fizzy-milk-drink-from-coca-cola|archivedate=2009-08-01}}</ref>


'']'' magazine included Vio in its 50 Worst Inventions list published in 2010, which claims the product failed to find broad appeal, and its Top 10 Bad Beverage Ideas list.<ref name="Time50" /><ref>{{cite news|title=Vio - Top 10 Bad Beverage Ideas|url=http://content.time.com/time/specials/packages/article/0,28804,1913612_1913610_1913552,00.html|accessdate=2017-09-11|work=]}}</ref> '']'' magazine included Vio in its 50 Worst Inventions list published in 2010 and in its Top 10 Bad Beverage Ideas list.<ref name="Time50" /><ref>{{cite news|title=Vio - Top 10 Bad Beverage Ideas|url=http://content.time.com/time/specials/packages/article/0,28804,1913612_1913610_1913552,00.html|accessdate=2017-09-11|work=]}}</ref>


==References== ==References==

Revision as of 19:29, 16 September 2018

Vio
TypeMilk
ManufacturerThe Coca-Cola Company
Country of origin United States
Introduced2009
ColourWhite

Vio is a beverage produced by The Coca-Cola Company consisting of milk with flavored carbonated water. The flavors are Citrus Burst, Peach Mango, Very Berry, and Tropical Colada.

The drink was tested on the American market in 2009 but failed to find broad appeal although as of 2010 it was still produced in limited quantities. In 2016, Coca-Cola India launched a non-carbonated flavored milk product also named Vio. The Coca-Cola Company sells a similar product in Japan called Qoo.

Time magazine included Vio in its 50 Worst Inventions list published in 2010 and in its Top 10 Bad Beverage Ideas list.

References

  1. Meikle, James (2009-07-27). "Coca-Cola trials sweet, fizzy, milky 'vibrancy' drink in three US cities". The Guardian. Retrieved 2017-09-11.
  2. ^ Fletcher, Dan (2010-05-27). "Vio - The 50 Worst Inventions". Time. Retrieved 2017-09-11.
  3. "Coca-Cola India launches Ready-To-Drink flavoured milk offering-VIO". coca-colaindia.com. 2016-02-04. Retrieved 2018-09-16.
  4. Bonisteel, Sara (2009-07-28). "Vio -- A New Fizzy Milk Drink from Coca-Cola". Slashfood. AOL. Retrieved 2017-09-11. {{cite news}}: Check |archiveurl= value (help)
  5. "Vio - Top 10 Bad Beverage Ideas". Time. Retrieved 2017-09-11.
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