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Vio (drink)

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Vio
TypeMilk
ManufacturerThe Coca-Cola Company
Country of origin United States
Introduced2009
ColourWhite

Vio is a beverage by The Coca-Cola Company. It is milk with carbonated water. The flavors are Citrus Burst, Peach Mango, Very Berry, and Tropical Colada.

The drink was test marketed in the American market on 2009, but The Coca-Cola Company had a similar product, sold in Japan in called Qoo. As of 2010 it was produced in limited quantities.In 2016, Coca-Cola India launched a flavored milk product (non-carbonated) also named Vio.

Time magazine included Vio in its 50 Worst Inventions list published in 2010, which claims the product failed to find broad appeal, and its Top 10 Bad Beverage Ideas list.

References

  1. Meikle, James (2009-07-27). "Coca-Cola trials sweet, fizzy, milky 'vibrancy' drink in three US cities". The Guardian. Retrieved 2017-09-11.
  2. Bonisteel, Sara (2009-07-28). "Vio -- A New Fizzy Milk Drink from Coca-Cola". Slashfood. AOL. Retrieved 2017-09-11. {{cite news}}: Check |archiveurl= value (help)
  3. ^ Fletcher, Dan (2010-05-27). "Vio - The 50 Worst Inventions". Time. Retrieved 2017-09-11.
  4. "Vio - Top 10 Bad Beverage Ideas". Time. Retrieved 2017-09-11.
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