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Clique is a brand of vodka. It is produced in Latvia and imported to the United States, where it is sold by Premier Innovations Group, a Pittsburgh-based company with headquarters in the Strip District. Clique is a "mid-shelf vodka," with a target price of about $16 per bottle, as opposed to "premium" vodka, like Grey Goose. This allows the brand to focus on targeting a relatively a younger demographic.
The vodka was first sold in Pennsylvania in 2010; Tennessee in 2011; Ohio and West Virginia in 2012. In May 2012, Premier Innovations Group reached a distribution deal with Total Wine & More to sell the vodka in 12 other states and Puerto Rico and India.
