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Popov (vodka)

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American brand of vodka

Popov is a brand of vodka formerly produced by Diageo plc's North American subsidiary. It commands a significant marketshare among vodkas in the United States and competes in the low price market. In November 2018, Diageo sold Popov vodka and various other brands to the Sazerac Company for $550 million.

References

  1. "2004 State of the industry". Archived from the original on November 10, 2007. Retrieved May 25, 2007.
  2. "Vodka: domestic trends and campaigns". Archived from the original on December 25, 2007. Retrieved May 25, 2007.
  3. "How to Assess Your Company's Strengths and Weaknesses". Archived from the original on October 22, 2006. Retrieved May 25, 2007.
  4. "Diageo sells portfolio of brands to Sazerac". November 12, 2018. Retrieved February 14, 2019.
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